How Does Google Value Edu Domains?

In the world of SEO, an .EDU domain holds a lot of power. In fact, any URL linked to it from an .EDU domain is elevated up in their own organic search engine rankings simply because an .EDU domain links to them.

From the search engine’s point of view, the .EDU link adds authority & credibility to that third-party website. This is well known among search engine marketers.

But while some may theorize that Google practically disavow backlinks using google console values these types of links simply because they are .EDU domains, there is no proof of this – in fact, Googler John Mueller actually wrote just the opposite in a Google Group recently: “In general, I would like to add, that backlinks from .EDU domains generally do not get additional credibility from Google”, he says.

How does an .EDU backlink value?

The true value in .EDU links comes from the same place as many other authoritative site on the web. Sites with EDU domains typically have high authority and credibility as they have been around for a long time and have many quality and trusted sites linking to them as well, so the true value does not come directly because it’s an .EDU domain, but because they are authoritative domains.

Do not Spam .EDU domains

Because of the value .EDU links give to other websites, they are on a daily basis bombarded by untrustworthy SEO Companies or just plain businesses on all sorts of topics, not even relevant to the site. These companies often try to post spamming comments or want to exchange links (Note! Google technically does not allow paid links and will discount/penalize people for it, however this happens often, and does not always being penalized, if it is not obviously paid links).

How to get Backlinks from .EDU Domains

If you want an .EDU backlink, spamming or link exchange is not the way forward. It would be a waste of energy trying these methods, and you may be penalized by Google (by exchanging links in general).

However, if you produce some valuable info, or corporate with them on various cases, which is in their field of interest, the backlinks may come as a natural part of this corporation. Alternatively, you can provide value to the students of the school by creating a scholarship. Then you may receive an .EDU backlink from them.

Domain Authority explained

Domain Authority metrics are incorporated into dozens of SEO and online marketing platforms across the web. Domain Authority is a calculated metric for how well a given domain is likely to rank in Google’s search results. As reliable domain authority tools I can mention Ahrefs ranking and Moz Rank – Moz Toolbar.

How does Google Domains – Article written by Steen M. Nielsen.